For example: "The lettuce is sweeter and crunchier than romaine and has the stay-fresh quality of iceberg. The peppers come in miniature, single-serving sizes to reduce leftovers. The broccoli has three times the usual amount of glucoraphanin, a compound that helps boost antioxidant levels . . . Frescada lettuce, BellaFina peppers, and Beneforté broccoli—cheery brand names trademarked to an all-but-anonymous Monsanto subsidiary called Seminis—are rolling out at supermarkets across the US."
Although there is no genetic engineering involved, these new crops are produced by crossbreeding (a technique we have been using for thousands of years) with some help from new technology. After breeding two individual plants together, they are able to use samples of the hybrid offspring to analyze their genome to help predict which traits of the hybrid would be passed on with future breeding and skip a lot of the trial-and-error that traditional crossbreeding goes through to find new, desired traits that will be passed on. This means in just a few years, Monsanto can have new seeds for new varieties of fruits and veggies that they sell to farmers, which then sell their produce in supermarkets.
Monsanto is still requiring contracts by the growers of these cross-bred plants saying they will not replant their seeds.